As the year draws to a close, Vevo has sifted through its data to unveil the artists and music videos that dominated viewership on the platform.
Taylor Swift, after a year of album releases, global tours, and the debut of a concert film, secured the title of Vevo’s “Most Watched Artist” in the United States for 2023, amassing nearly 650 million views. The “Eras Tour” played a significant role, with Swifties nationwide tuning in for content like “All Too Well: The Short Film” (+333% U.S. views), “cardigan” (+150% U.S. views), and “Fifteen” (+171% U.S. views).
Lil Baby, consistently atop Vevo’s U.S. artist charts for three consecutive years, claimed the second spot in the U.S. with almost 612.7 million views. Following closely were Karol G (577.9 million U.S. views), Morgan Wallen (512 million U.S. views), and Drake (457.7 million U.S. views).
On the global stage, Karol G retained her position as the “Most Watched Artist” for the third straight year, accumulating 4.7 billion global views in 2023. Shakira, another Colombian sensation, secured the second spot on Vevo’s global chart, garnering 3.2 billion global views. Their collaborative hit, “TQG,” claimed the coveted title of “Most Watched Music Video” worldwide, boasting 880 million global views in 2023. Notably, “TQG” earned 181.9 million global views within its first two weeks, marking it as Vevo’s most-watched global premiere of the year.
JP Evangelista, Vevo’s senior vice president of content, programming, and marketing, expressed excitement about the dominance of iconic female artists in the top spots. He noted common creative elements among the top videos, including Easter eggs, messages of empowerment, and symbolic choreography, as seen in hits like “TQG” and “Flowers.” Evangelista also highlighted the global growth of Latin music and the influential role of social media in music video discovery.
