Banijay Asia, headquartered in India, has inked a representation deal with Creative Artists Agency (CAA). The collaboration between Banijay Asia and CAA aims to unlock innovative prospects in the realms of content and entertainment. The strategic alliance seeks to propel Banijay Asia’s talent and renowned intellectual properties into unexplored territories, creating fresh avenues for growth and fostering international collaborations. The partnership will facilitate a reciprocal exchange of expertise, resources, and market insights, resulting in compelling content that resonates globally.
Banijay Asia is strategically positioning India as the international production hub for globally acclaimed reality formats such as “Survivor” and “Temptation Island.” The country will serve as the central hub for both Asian and international iterations of these popular shows. On the scripted front, the Indian adaptation of “The Night Manager” by The Ink Factory and Banijay Asia emerged as the most-watched series ever on Disney+ Hotstar. Additionally, the Indian adaptation of the CBS series “The Good Wife,” titled “The Trial – Pyaar, Kaanoon, Dhokha,” received positive reviews on the streaming platform.
Following the complete acquisition of Endemol Shine India from CA Media earlier this year, Banijay consolidated Endemol Shine India and Banijay Asia under the leadership of Deepak Dhar, the appointed founder and group CEO of the merged entity.
Deepak Dhar expressed, “This partnership with Creative Artists Agency underscores our dedication to pushing boundaries and introducing fresh narratives to global audiences. We are enthusiastic about joining forces with CAA and are confident that our shared vision will open up new opportunities for incredible collaborations, allowing our talent and intellectual properties to transcend their existing markets.”
Nick Lafferty of CAA commented, “What Deepak and the Banijay team have accomplished in such a short time is a testament to their hard work and vision. We look forward to assisting in expanding their reach across both scripted and unscripted global television.”
